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Drew Eric Whitman—a.k.a. "Dr. Direct!TM"—is an internationally renowned advertising trainer and consultant who specializes in teaching the psychology behind the response. He was a Senior Copywriter for the direct response division of the largest ad agency in Philadelphia. He was also Senior Direct Response Copywriter for one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for everything from small retail shops, to giant, multi-million dollar organizations, including Day-Timers, Faber-Castell Corporation, Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, American Legion, and many others.

Over 83% of people read headlines only. Your headline MUST stop them or your advertising will likely fail.

FACT! Captions under photos get 200% greater readership than non-headline copy.

FACT! Ads with sale prices draw 20% more attention and increase depth of readership.

FACT! Half-page ads pull about 70% of full-page ads... quarter-page ads pull about 50% of full-page ads.

FACT! At 12 points and larger, Ariel is the easiest to read font. Under 12 point, use Verdana.

FACT! 4-color ads are up to 45% more effective than black and white.

FACT! New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to CA$HVERTISING, you can too.

"And it doesn’t matter one bit whether you’re a corporate giant or a mom & pop pizza shop," says seasoned ad veteran Drew Eric Whitman.

"That’s because these techniques are based on human psychology. They work no matter where you’re located... no matter what kind of product or service you sell... and no matter where you advertise. In fact, most don’t cost a penny to use."

Like a wild roller-coaster ride through the streets of Madison Avenue, CA$HVERTISING teaches you the tips, tricks, and strategies that New York’s top-gun copywriters and designers use to persuade people to buy like crazy. Fast-moving, fun-reading, and practical, CA$HVERTISING saves you years of costly trial-and-error experimentation and helps put you on the fast track to advertising and business success.

Visit Drew at: DrewEricWhitman.com

"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework—I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."

Richard Bayan
Author of Words That Sell

"CA$HVERTISING is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries."

Roger Dawson
Author of Secrets of Power Negotiating

"The author has surveyed the broad field of salesmanship and distilled it down to a series of principles, secrets, and response-boosting techniques in a well-organized, entertaining, and easy-to-read format. Whether you are a newbie or veteran, Drew Eric Whitman's CA$HVERTISING is a reference you will turn to again and again."

Robert W. Bly
Author of The Copywriter’s Handbook