Drew Eric Whitman—a.k.a. "Dr. Direct!TM"—is
an
internationally
renowned advertising trainer and consultant who
specializes in teaching the psychology behind the response. He was a
Senior Copywriter for the direct response division of the largest ad
agency in Philadelphia. He was also Senior Direct Response Copywriter
for one of the largest direct-to-the-consumer insurance companies in
the world. He created powerfully effective advertising for everything
from small retail shops, to giant, multi-million dollar organizations,
including Day-Timers, Faber-Castell Corporation, Texaco, Veterans of
Foreign Wars, American Automobile Association, Amoco, American Legion,
and many others.
Listen to Drew Read an
Excerpt:
FACT! 60% of
people read only headlines. Your headline MUST stop them or your
advertising will likely fail.
FACT! Captions under photos get 200%
greater readership than non-headline copy.
FACT! Ads with sale prices draw 20% more
attention and increase depth of readership.
FACT! Half-page ads pull about 70% of
full-page ads... quarter-page ads pull about 50% of full-page ads.
FACT! At 12 points and larger, Ariel is
the easiest to read font. Under 12 point, use Verdana.
FACT! 4-color ads are up to 45% more
effective than black and white.
FACT! New York’s biggest ad agencies use
dozens of these little-known secrets every day to influence people to
buy. And now—thanks to CA$HVERTISING, you can too.
"And it doesn’t matter one bit whether you’re a corporate giant or a
mom & pop pizza shop," says seasoned ad veteran Drew Eric Whitman.
"That’s because these techniques are based on human psychology. They
work no matter where you’re located... no matter what kind of product
or service you sell... and no matter where you advertise. In fact, most
don’t cost a penny to use."
Like a wild roller-coaster ride through the streets of Madison Avenue, CA$HVERTISING
teaches you the tips, tricks, and
strategies that New York’s top-gun
copywriters and designers use to persuade people to buy like crazy.
Fast-moving, fun-reading, and practical, CA$HVERTISING saves
you years of costly trial-and-error experimentation and helps put you
on the fast track to advertising and business success.
"Wow!
Simply the most powerful advertising toolkit I've ever seen. Gives
you instant access to hundreds of proven techniques and priceless
psychological insights, presented with verve and humor. Whitman knows
his craft inside out, and he's clearly done his homework—I only wish
his book had been around when I was starting out! Buy it and save
yourself years of trial and error."
Richard
Bayan
Author of Words That Sell
"CA$HVERTISING
is
a
virtual blueprint for persuading the consumer mind. It’s fast,
fun, and a must-read for businesses in all industries."
Roger
Dawson
Author of Secrets of Power Negotiating
"The
author has surveyed the broad field of salesmanship and distilled
it down to a series of principles, secrets, and response-boosting
techniques in a well-organized, entertaining, and easy-to-read format.
Whether you are a newbie or veteran, Drew Eric Whitman's CA$HVERTISING
is a reference you will turn to again and again."
